Unlocking potential: a dual-force-model of driving and empowering female digital entrepreneurship in a patriarchal society like China
In societies dominated by patriarchal values, obstacles impede females’ entrepreneurial endeavors. Recent research suggests that digital technologies can offer female pathways to circumvent these obstacles. Despite this optimism, there is limited insight into what drives and supports females in digi...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2520465 |
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| author | Qian Guo Jingting Liu Zhixing Xu |
| author_facet | Qian Guo Jingting Liu Zhixing Xu |
| author_sort | Qian Guo |
| collection | DOAJ |
| description | In societies dominated by patriarchal values, obstacles impede females’ entrepreneurial endeavors. Recent research suggests that digital technologies can offer female pathways to circumvent these obstacles. Despite this optimism, there is limited insight into what drives and supports females in digital entrepreneurship. Our in-depth case study of 13 female entrepreneurs finds that digital technology influences female entrepreneurship through two mechanisms: driving and empowering entrepreneurship. Driving mechanisms include increasing opportunities, lowering thresholds, opportunity evaluation, and resource integration. Empowering mechanisms include digital entrepreneurship learning, digital marketing, the digitization of products and services, and the digitization of resource acquisition. This study advances the understanding of how digital technologies serve as an affirmative action tool for female entrepreneurship in patriarchal societies, demonstrating that such technologies not only strengthen women’s entrepreneurial intentions, but also significantly enhance their entrepreneurial capabilities within the digital economy. |
| format | Article |
| id | doaj-art-02e2a9a581ce40db95c6f92fd63755ee |
| institution | DOAJ |
| issn | 2331-1975 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-02e2a9a581ce40db95c6f92fd63755ee2025-08-20T03:16:11ZengTaylor & Francis GroupCogent Business & Management2331-19752025-12-0112110.1080/23311975.2025.2520465Unlocking potential: a dual-force-model of driving and empowering female digital entrepreneurship in a patriarchal society like ChinaQian Guo0Jingting Liu1Zhixing Xu2Business School, Beijing Normal University, Beijing, ChinaCU Denver Business School, University of Colorado-Denver, Denver, Colorado, USABusiness School, Beijing Normal University, Beijing, ChinaIn societies dominated by patriarchal values, obstacles impede females’ entrepreneurial endeavors. Recent research suggests that digital technologies can offer female pathways to circumvent these obstacles. Despite this optimism, there is limited insight into what drives and supports females in digital entrepreneurship. Our in-depth case study of 13 female entrepreneurs finds that digital technology influences female entrepreneurship through two mechanisms: driving and empowering entrepreneurship. Driving mechanisms include increasing opportunities, lowering thresholds, opportunity evaluation, and resource integration. Empowering mechanisms include digital entrepreneurship learning, digital marketing, the digitization of products and services, and the digitization of resource acquisition. This study advances the understanding of how digital technologies serve as an affirmative action tool for female entrepreneurship in patriarchal societies, demonstrating that such technologies not only strengthen women’s entrepreneurial intentions, but also significantly enhance their entrepreneurial capabilities within the digital economy.https://www.tandfonline.com/doi/10.1080/23311975.2025.2520465Chinadigital technologydriving mechanismempowering mechanismfemale entrepreneursgrounded theory |
| spellingShingle | Qian Guo Jingting Liu Zhixing Xu Unlocking potential: a dual-force-model of driving and empowering female digital entrepreneurship in a patriarchal society like China Cogent Business & Management China digital technology driving mechanism empowering mechanism female entrepreneurs grounded theory |
| title | Unlocking potential: a dual-force-model of driving and empowering female digital entrepreneurship in a patriarchal society like China |
| title_full | Unlocking potential: a dual-force-model of driving and empowering female digital entrepreneurship in a patriarchal society like China |
| title_fullStr | Unlocking potential: a dual-force-model of driving and empowering female digital entrepreneurship in a patriarchal society like China |
| title_full_unstemmed | Unlocking potential: a dual-force-model of driving and empowering female digital entrepreneurship in a patriarchal society like China |
| title_short | Unlocking potential: a dual-force-model of driving and empowering female digital entrepreneurship in a patriarchal society like China |
| title_sort | unlocking potential a dual force model of driving and empowering female digital entrepreneurship in a patriarchal society like china |
| topic | China digital technology driving mechanism empowering mechanism female entrepreneurs grounded theory |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2025.2520465 |
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