Optimizing film and television advertising placement strategies in the digital media ecosystem: a study based on a three-party stochastic evolutionary game
With the acceleration of digitalization, digital media and streaming platforms have driven the rapid development of advertising placement business models in the film and television industry. Producers increasingly depend on advertising revenue, advertisers prioritize return on investment, and viewer...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Communication |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1573307/full |
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