Dynamic Pricing Method in the E-Commerce Industry Using Machine Learning
One of the key areas of contemporary marketing is the formulation of a pricing strategy, which is one of the four pillars of the traditional marketing mix. One way to implement this strategy is through dynamic pricing. It is currently gaining popularity in many industries for two reasons. Firstly, i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/14/24/11668 |
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