Assessing the effect of social commerce in shaping fashion purchase intent among working professionals
Type of the article: Research Article AbstractRetailers are leveraging social commerce by integrating advanced social media features to drive customer engagement and create superior value. Thus, a present study is an attempt to analyze the impact of perceived ease of use, user engagement and techno...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-07-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22611/IM_2025_03_Panakaje.pdf |
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