Maintaining Market Share: HP’s Competitive Strategies in the Notebook Sector
This paper provides a comprehensive analysis of the factors contributing to HP’s ability to maintain a stable market share amidst the dominant positions of Apple and Lenovo in the technology sector. It explores the underlying causes that allow HP to sustain its market presence despite the significan...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01028.pdf |
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| _version_ | 1850109043878658048 |
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| author | Liu Maoji |
| author_facet | Liu Maoji |
| author_sort | Liu Maoji |
| collection | DOAJ |
| description | This paper provides a comprehensive analysis of the factors contributing to HP’s ability to maintain a stable market share amidst the dominant positions of Apple and Lenovo in the technology sector. It explores the underlying causes that allow HP to sustain its market presence despite the significant market shares held by Apple and Lenovo. The paper delves into the technological advancements and marketing strategies employed by Apple and Lenovo that have propelled them to achieve high market shares. By examining the unique characteristics and strategic approaches of these two major competitors, the study identifies how their innovations and marketing tactics differ. Additionally, the paper contrasts these with HP’s own consumer appeal and distinct marketing strategies. It investigates HP’s internal operational and marketing strategies, providing insights into how the company attracts and retains its customer base. Through this comparative analysis, the paper aims to uncover the key elements that enable HP to remain competitive and relevant in a market dominated by powerful rivals. |
| format | Article |
| id | doaj-art-021f3fad5fd34a42baf81cb26ca977a4 |
| institution | OA Journals |
| issn | 2261-2424 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-021f3fad5fd34a42baf81cb26ca977a42025-08-20T02:38:11ZengEDP SciencesSHS Web of Conferences2261-24242024-01-012070102810.1051/shsconf/202420701028shsconf_icdeba2024_01028Maintaining Market Share: HP’s Competitive Strategies in the Notebook SectorLiu Maoji0RDF International SchoolThis paper provides a comprehensive analysis of the factors contributing to HP’s ability to maintain a stable market share amidst the dominant positions of Apple and Lenovo in the technology sector. It explores the underlying causes that allow HP to sustain its market presence despite the significant market shares held by Apple and Lenovo. The paper delves into the technological advancements and marketing strategies employed by Apple and Lenovo that have propelled them to achieve high market shares. By examining the unique characteristics and strategic approaches of these two major competitors, the study identifies how their innovations and marketing tactics differ. Additionally, the paper contrasts these with HP’s own consumer appeal and distinct marketing strategies. It investigates HP’s internal operational and marketing strategies, providing insights into how the company attracts and retains its customer base. Through this comparative analysis, the paper aims to uncover the key elements that enable HP to remain competitive and relevant in a market dominated by powerful rivals.https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01028.pdf |
| spellingShingle | Liu Maoji Maintaining Market Share: HP’s Competitive Strategies in the Notebook Sector SHS Web of Conferences |
| title | Maintaining Market Share: HP’s Competitive Strategies in the Notebook Sector |
| title_full | Maintaining Market Share: HP’s Competitive Strategies in the Notebook Sector |
| title_fullStr | Maintaining Market Share: HP’s Competitive Strategies in the Notebook Sector |
| title_full_unstemmed | Maintaining Market Share: HP’s Competitive Strategies in the Notebook Sector |
| title_short | Maintaining Market Share: HP’s Competitive Strategies in the Notebook Sector |
| title_sort | maintaining market share hp s competitive strategies in the notebook sector |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01028.pdf |
| work_keys_str_mv | AT liumaoji maintainingmarketsharehpscompetitivestrategiesinthenotebooksector |