The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM Tools
The rapidly evolving business landscape, particularly in manufacturing and service sectors, demands effective marketing strategies to secure a competitive edge and sustain market presence. This paper focuses on the chemical industry, exemplified by CV Rizqy Anhu Kemala, which faces challenges such...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-04-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6264 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850041172810006528 |
|---|---|
| author | Sajidah Tiara Ayu Wiranda Minto Waluyo |
| author_facet | Sajidah Tiara Ayu Wiranda Minto Waluyo |
| author_sort | Sajidah Tiara Ayu Wiranda |
| collection | DOAJ |
| description |
The rapidly evolving business landscape, particularly in manufacturing and service sectors, demands effective marketing strategies to secure a competitive edge and sustain market presence. This paper focuses on the chemical industry, exemplified by CV Rizqy Anhu Kemala, which faces challenges such as product quality dissatisfaction and increased competition. The study explores the impact of the 4P marketing mix—Product, Price, Promotion, Place—on perceived consumer value, trust, and repurchasing decisions. By collecting questionnaire data and applying Structural Equation Modeling (SEM), the research aims to provide insights. The findings show that the relationship between the independent variable product (X1) has a positive effect on perceived value, price (X2) does not have a positive effect on perceived value, promotion (X3) and location (X4) cannot be proven because these variables are excluded. While the perceived value attachment variable (Y) has a positive and significant effect on trust.
|
| format | Article |
| id | doaj-art-021d362b918d40189c58cdb829bd78c2 |
| institution | DOAJ |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-021d362b918d40189c58cdb829bd78c22025-08-20T02:55:52ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-04-0182The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM ToolsSajidah Tiara Ayu Wiranda0Minto Waluyo1Universitas Pembangunan Nasional "Veteran" Jawa Timur, Surabaya, IndonesiaUniversitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia The rapidly evolving business landscape, particularly in manufacturing and service sectors, demands effective marketing strategies to secure a competitive edge and sustain market presence. This paper focuses on the chemical industry, exemplified by CV Rizqy Anhu Kemala, which faces challenges such as product quality dissatisfaction and increased competition. The study explores the impact of the 4P marketing mix—Product, Price, Promotion, Place—on perceived consumer value, trust, and repurchasing decisions. By collecting questionnaire data and applying Structural Equation Modeling (SEM), the research aims to provide insights. The findings show that the relationship between the independent variable product (X1) has a positive effect on perceived value, price (X2) does not have a positive effect on perceived value, promotion (X3) and location (X4) cannot be proven because these variables are excluded. While the perceived value attachment variable (Y) has a positive and significant effect on trust. https://e-journal.uac.ac.id/index.php/iijse/article/view/6264Marketing Mix 4P, Perceived Value, Purchase Decision, SEM, Trust |
| spellingShingle | Sajidah Tiara Ayu Wiranda Minto Waluyo The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM Tools Indonesian Interdisciplinary Journal of Sharia Economics Marketing Mix 4P, Perceived Value, Purchase Decision, SEM, Trust |
| title | The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM Tools |
| title_full | The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM Tools |
| title_fullStr | The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM Tools |
| title_full_unstemmed | The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM Tools |
| title_short | The Effect of Marketing Mix (4p) on Perceived Value, Trust, Purchase, and Repurchase Decisions Using SEM Tools |
| title_sort | effect of marketing mix 4p on perceived value trust purchase and repurchase decisions using sem tools |
| topic | Marketing Mix 4P, Perceived Value, Purchase Decision, SEM, Trust |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/6264 |
| work_keys_str_mv | AT sajidahtiaraayuwiranda theeffectofmarketingmix4ponperceivedvaluetrustpurchaseandrepurchasedecisionsusingsemtools AT mintowaluyo theeffectofmarketingmix4ponperceivedvaluetrustpurchaseandrepurchasedecisionsusingsemtools AT sajidahtiaraayuwiranda effectofmarketingmix4ponperceivedvaluetrustpurchaseandrepurchasedecisionsusingsemtools AT mintowaluyo effectofmarketingmix4ponperceivedvaluetrustpurchaseandrepurchasedecisionsusingsemtools |