Why Are Multinational Sales Declining in Pakistan? Evidence from the Tobacco Industry
Pakistan’s multinational companies have strong potential for growth and represent a large and increasing number of consumers. Unfortunately, their sales have been affected by certain factors. This study identifies these factors using a mixed-methods approach and qualitative data collected through s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2014-05-01
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| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/20 |
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