Le débat présidentiel au prisme de l’identité visuelle
This study seeks to examine the effects that non-verbal elements, predominantly in cases of presidential debate, are likely to produce on viewers / voters. The point is to capture the persuasive power of visual identity and its contribution to the effectiveness of oratory performance. The aim is to...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Abderrahmane Mira
2022-12-01
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| Series: | Multilinguales |
| Subjects: | |
| Online Access: | https://journals.openedition.org/multilinguales/8809 |
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| Summary: | This study seeks to examine the effects that non-verbal elements, predominantly in cases of presidential debate, are likely to produce on viewers / voters. The point is to capture the persuasive power of visual identity and its contribution to the effectiveness of oratory performance. The aim is to show that it is this non-linguistic identity, that is often sidelined for methodological considerations, which makes the political subject more credible. |
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| ISSN: | 2335-1535 2335-1853 |