EXPLORING CONSUMER INTENTION FOR FUNCTIONAL FOOD PRODUCTS IN HUNGARY: THE ROLE OF HEALTH CONSCIOUSNESS, NUTRITIONAL KNOWLEDGE AND ATTITUDES
Background: The potential health advantages of functional food products have increased their appeal. Their reception and implementation are greatly influenced by consumer attitudes and purchasing intentions. The Theory of Planned Behavior (TPB) is used in this study to examine how attitudes toward...
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| Format: | Article |
| Language: | English |
| Published: |
University of Debrecen
2024-12-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/14413 |
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