The Acceptance of Payment Methods Through Blockchain Technology and Cryptocurrency: The Effect of Brand Image
Blockchain technology, along with cryptocurrencies like Bitcoin, Ethereum, and stablecoin represent potential advancements that could change the financial industry. Stablecoins, have established a presence could change the traditional mechanisms of global economy. Nonetheless, consumer adoption of t...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sakarya University
2024-06-01
|
| Series: | Sakarya Üniversitesi İşletme Enstitüsü Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3972809 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850100083761086464 |
|---|---|
| author | Maaroof Alazzawi Selami Özcan |
| author_facet | Maaroof Alazzawi Selami Özcan |
| author_sort | Maaroof Alazzawi |
| collection | DOAJ |
| description | Blockchain technology, along with cryptocurrencies like Bitcoin, Ethereum, and stablecoin represent potential advancements that could change the financial industry. Stablecoins, have established a presence could change the traditional mechanisms of global economy. Nonetheless, consumer adoption of these technologies has been slightly slow. Many aspects and gaps are still not filled in the literature about these new technologies. In this research, using the technology acceptance model (TAM) to see the factors behind the intention to use cryptocurrencies as a payment method by examining the brand image role in the intention to use cryptocurrencies and blockchain technologies for payment methods. The research has been done through an online survey, distributed between group of people with different backgrounds in Türkiye. The survey was conducted in Turkish, and all scales and measurements have been tested and approved in previous studies. The findings indicate that brand image impacts the intention to use cryptocurrencies and blockchain technology transactions. Also, the strongest relation is between attitude (A) and brand image (BI) these finding highlight the importance of brand image in driving consumer’s attitude and intention to use cryptocurrencies as payment method. Moreover, we discuss in the conclusion. |
| format | Article |
| id | doaj-art-01ff742acfee4e55a9d92455aa1ded39 |
| institution | DOAJ |
| issn | 2717-767X |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Sakarya University |
| record_format | Article |
| series | Sakarya Üniversitesi İşletme Enstitüsü Dergisi |
| spelling | doaj-art-01ff742acfee4e55a9d92455aa1ded392025-08-20T02:40:22ZengSakarya UniversitySakarya Üniversitesi İşletme Enstitüsü Dergisi2717-767X2024-06-01619610910.47542/sauied.149383228The Acceptance of Payment Methods Through Blockchain Technology and Cryptocurrency: The Effect of Brand ImageMaaroof Alazzawihttps://orcid.org/0009-0005-7306-9556Selami Özcan0https://orcid.org/0000-0002-0882-427XYALOVA İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİBlockchain technology, along with cryptocurrencies like Bitcoin, Ethereum, and stablecoin represent potential advancements that could change the financial industry. Stablecoins, have established a presence could change the traditional mechanisms of global economy. Nonetheless, consumer adoption of these technologies has been slightly slow. Many aspects and gaps are still not filled in the literature about these new technologies. In this research, using the technology acceptance model (TAM) to see the factors behind the intention to use cryptocurrencies as a payment method by examining the brand image role in the intention to use cryptocurrencies and blockchain technologies for payment methods. The research has been done through an online survey, distributed between group of people with different backgrounds in Türkiye. The survey was conducted in Turkish, and all scales and measurements have been tested and approved in previous studies. The findings indicate that brand image impacts the intention to use cryptocurrencies and blockchain technology transactions. Also, the strongest relation is between attitude (A) and brand image (BI) these finding highlight the importance of brand image in driving consumer’s attitude and intention to use cryptocurrencies as payment method. Moreover, we discuss in the conclusion.https://dergipark.org.tr/tr/download/article-file/3972809kripto paramarka i̇majıtamblockchaincryptocurrencytambrand imageadoption |
| spellingShingle | Maaroof Alazzawi Selami Özcan The Acceptance of Payment Methods Through Blockchain Technology and Cryptocurrency: The Effect of Brand Image Sakarya Üniversitesi İşletme Enstitüsü Dergisi kripto para marka i̇majı tam blockchain cryptocurrency tam brand image adoption |
| title | The Acceptance of Payment Methods Through Blockchain Technology and Cryptocurrency: The Effect of Brand Image |
| title_full | The Acceptance of Payment Methods Through Blockchain Technology and Cryptocurrency: The Effect of Brand Image |
| title_fullStr | The Acceptance of Payment Methods Through Blockchain Technology and Cryptocurrency: The Effect of Brand Image |
| title_full_unstemmed | The Acceptance of Payment Methods Through Blockchain Technology and Cryptocurrency: The Effect of Brand Image |
| title_short | The Acceptance of Payment Methods Through Blockchain Technology and Cryptocurrency: The Effect of Brand Image |
| title_sort | acceptance of payment methods through blockchain technology and cryptocurrency the effect of brand image |
| topic | kripto para marka i̇majı tam blockchain cryptocurrency tam brand image adoption |
| url | https://dergipark.org.tr/tr/download/article-file/3972809 |
| work_keys_str_mv | AT maaroofalazzawi theacceptanceofpaymentmethodsthroughblockchaintechnologyandcryptocurrencytheeffectofbrandimage AT selamiozcan theacceptanceofpaymentmethodsthroughblockchaintechnologyandcryptocurrencytheeffectofbrandimage AT maaroofalazzawi acceptanceofpaymentmethodsthroughblockchaintechnologyandcryptocurrencytheeffectofbrandimage AT selamiozcan acceptanceofpaymentmethodsthroughblockchaintechnologyandcryptocurrencytheeffectofbrandimage |