Improving company communication activity amidst the СOVID-19 restrictions
This study aimed to consider the essence and significance of the company communication activities and identify modern communications tools amidst the COVID-19 quarantine restrictions. The study object is the Like Center LLC communication activity. In the study frameworks, the company organizational...
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| Format: | Article |
| Language: | English |
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Academic Research and Publishing UG (i. G.)
2021-06-01
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| Series: | Health Economics and Management Review |
| Subjects: | |
| Online Access: | https://armgpublishing.sumdu.edu.ua/wp-content/uploads/2021/09/hem_2_2021_92_104.pdf |
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| _version_ | 1849732122297761792 |
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| author | Volodymyr Kyslyy Tetyana Bondar Yevhen Kabluchko Hlib Lieonov |
| author_facet | Volodymyr Kyslyy Tetyana Bondar Yevhen Kabluchko Hlib Lieonov |
| author_sort | Volodymyr Kyslyy |
| collection | DOAJ |
| description | This study aimed to consider the essence and significance of the company communication activities and identify modern communications tools amidst the COVID-19 quarantine restrictions. The study object is the Like Center LLC communication activity. In the study frameworks, the company organizational structure, the staff list, and the job responsibilities were analyzed. Besides, the SWOT analysis was conducted to disclose the company organization's activities features. The authors examined the company's competitive environment using the 4P concept, which allowed identifying the company's main advantages and searches for solutions to existing problems in the communication activities. The methodology basis involved graphic and structural analysis, logical generalization to substantiate the goals, target audience, and communication strategy of Like Center LLC. The findings allowed developing the suggestions for forming a communication program of Like Center LLC under quarantine the COVID-19 restrictions. The authors emphasized the necessity to implement innovative communication tools for LLC «Like Center» such as 1) creating a chatbot, 2) launching a YouTube channel, 3) introducing educational activities (conferences and training on business education). In the study, the authors determined the main functions of the chatbot. The example of training for regular corporate customers was demonstrated. The feature of this training was using a smartphone as an assistant for quick access to information, control and register customers, a tool for evaluating the company efficiency, and a device for creating activities. After training, the clients could realize the received knowledge and skills into practice. The study proposed the topics for online conferences, determined the target audience. In the study, the authors suggested the YouTube channel action plan to expand the target audience. The obtained results indicated the possible prospects and the company's efficiency through improving the company communication system. |
| format | Article |
| id | doaj-art-01f059cff7e64b749d003c6df00bee84 |
| institution | DOAJ |
| issn | 2786-4626 2786-4634 |
| language | English |
| publishDate | 2021-06-01 |
| publisher | Academic Research and Publishing UG (i. G.) |
| record_format | Article |
| series | Health Economics and Management Review |
| spelling | doaj-art-01f059cff7e64b749d003c6df00bee842025-08-20T03:08:20ZengAcademic Research and Publishing UG (i. G.)Health Economics and Management Review2786-46262786-46342021-06-01229210410.61093/hem.2021.2-09Improving company communication activity amidst the СOVID-19 restrictionsVolodymyr Kyslyy0Tetyana Bondar1https://orcid.org/0000-0003-4781-9462Yevhen Kabluchko2Hlib Lieonov3Ph.D., Professor, Sumy State University, UkrainePh.D., Associate Professor, Sumy State University, UkraineSumy State University, UkraineTechnical University of Hamburg, GermanyThis study aimed to consider the essence and significance of the company communication activities and identify modern communications tools amidst the COVID-19 quarantine restrictions. The study object is the Like Center LLC communication activity. In the study frameworks, the company organizational structure, the staff list, and the job responsibilities were analyzed. Besides, the SWOT analysis was conducted to disclose the company organization's activities features. The authors examined the company's competitive environment using the 4P concept, which allowed identifying the company's main advantages and searches for solutions to existing problems in the communication activities. The methodology basis involved graphic and structural analysis, logical generalization to substantiate the goals, target audience, and communication strategy of Like Center LLC. The findings allowed developing the suggestions for forming a communication program of Like Center LLC under quarantine the COVID-19 restrictions. The authors emphasized the necessity to implement innovative communication tools for LLC «Like Center» such as 1) creating a chatbot, 2) launching a YouTube channel, 3) introducing educational activities (conferences and training on business education). In the study, the authors determined the main functions of the chatbot. The example of training for regular corporate customers was demonstrated. The feature of this training was using a smartphone as an assistant for quick access to information, control and register customers, a tool for evaluating the company efficiency, and a device for creating activities. After training, the clients could realize the received knowledge and skills into practice. The study proposed the topics for online conferences, determined the target audience. In the study, the authors suggested the YouTube channel action plan to expand the target audience. The obtained results indicated the possible prospects and the company's efficiency through improving the company communication system.https://armgpublishing.sumdu.edu.ua/wp-content/uploads/2021/09/hem_2_2021_92_104.pdfcommunicationcommunication activitycommunications toolsorganization of communication activitycovid-19 conditions |
| spellingShingle | Volodymyr Kyslyy Tetyana Bondar Yevhen Kabluchko Hlib Lieonov Improving company communication activity amidst the СOVID-19 restrictions Health Economics and Management Review communication communication activity communications tools organization of communication activity covid-19 conditions |
| title | Improving company communication activity amidst the СOVID-19 restrictions |
| title_full | Improving company communication activity amidst the СOVID-19 restrictions |
| title_fullStr | Improving company communication activity amidst the СOVID-19 restrictions |
| title_full_unstemmed | Improving company communication activity amidst the СOVID-19 restrictions |
| title_short | Improving company communication activity amidst the СOVID-19 restrictions |
| title_sort | improving company communication activity amidst the сovid 19 restrictions |
| topic | communication communication activity communications tools organization of communication activity covid-19 conditions |
| url | https://armgpublishing.sumdu.edu.ua/wp-content/uploads/2021/09/hem_2_2021_92_104.pdf |
| work_keys_str_mv | AT volodymyrkyslyy improvingcompanycommunicationactivityamidstthesovid19restrictions AT tetyanabondar improvingcompanycommunicationactivityamidstthesovid19restrictions AT yevhenkabluchko improvingcompanycommunicationactivityamidstthesovid19restrictions AT hliblieonov improvingcompanycommunicationactivityamidstthesovid19restrictions |