Using Formative Evaluation Research in the Development of Electronic Media Programmes

Using Formative Evaluation Research in the Development of Electronic Media Programmes

TELEVISION producers have specific demands when asked about the types of insight they would like to gain from media research. In this paper an overview of the literature on "pilot programme testing" is given, and the technique of formative evaluation research on educational television is...

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Bibliographic Details
Main Authors: D.P. VAN VUUREN, J .J. de Beer
Format: Article
Language:English
Published: University of Johannesburg 2022-11-01
Series:Communicare
Subjects:
TELEVISION producers
media research
pilot programme testing
radio producers
SABC
South African Marketing Research Association
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2068
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https://journals.uj.ac.za/index.php/jcsa/article/view/2068

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