Sustainable tourism marketing strategy using the EFINEEL model in coastal communities

Sustainable tourism marketing strategy using the EFINEEL model in coastal communities

Purpose – Sustainable tourism holds significant potential for enhancing the economic welfare of coastal communities; however, marketing strategies in Minapolitan areas, such as Gosari village Gresik, remain suboptimal, particularly in integrating social and environmental aspects. This study examines...

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Bibliographic Details
Main Authors: Ida Bagus Cempena, Tri Ratnawati, Arga Christian Sitohang
Format: Article
Language:English
Published: LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis 2025-06-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Subjects:
sustainable tourism
marketing, economic prosperity
ecology
local involvement
Online Access:https://ejournal.isnjbengkalis.ac.id/index.php/iqtishaduna/article/view/2390
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