A Data-Driven Approach for Enhancing Customer Loyalty through Strategic Business Innovations and Technology Integration

A Data-Driven Approach for Enhancing Customer Loyalty through Strategic Business Innovations and Technology Integration

Background: Customer trust and loyalty are critical in today’s competitive business environment. Integrating technology, sustainability, and omnichannel approaches has been recognised as a key factor in enhancing customer experience. However, most existing qualitative studies lack statistical valid...

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Bibliographic Details
Main Authors: Venkataramana Karri, Polamarasetty Nooka Appa Rao, Gopal Krishna Sanapala, V Vijaya Kumar, Venkata Naga Siva Kumar Challa
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2025-06-01
Series:Ianna Journal of Interdisciplinary Studies
Subjects:
Customer loyalty
customer experience
digitalisation
integration of technology
omnichannel strategy
Online Access:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/845
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