Pengaruh Sikap, Norma Subjektif, dan Religiusitas Terhadap Preferensi Halal Pada Produk Kosmetik di kalangan Gen Z
The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchas...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
2024-03-01
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| Series: | Al-Intaj |
| Subjects: | |
| Online Access: | https://ejournal.uinfasbengkulu.ac.id/index.php/Al-Intaj/article/view/2401 |
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