Les catalogues de chambres d’enfants entre images et séries. Analyse d’un corpus d’images publicitaires de fabricants de chambres pour enfants
The study of press ads, catalogs and posters by children's furniture manufacturers reveals a certain tendency to conceal the presence of the child. This absence of subject seems to contribute to the perceived presence of the child, while participating in brand positioning through the dialectic...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Association Française de Recherche sur les Livres et les Objets Culturels de l’Enfance (AFRELOCE)
2014-06-01
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| Series: | Strenae |
| Subjects: | |
| Online Access: | https://journals.openedition.org/strenae/1214 |
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| Summary: | The study of press ads, catalogs and posters by children's furniture manufacturers reveals a certain tendency to conceal the presence of the child. This absence of subject seems to contribute to the perceived presence of the child, while participating in brand positioning through the dialectic of the image. For if the stark image allows traces of a child’s passage through the room to become visible, then the serialization of these images in a collection or catalog revitalizes, recontextualizes, and even narrates a universe that the brand suggests for the child’s development. |
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| ISSN: | 2109-9081 |