Credence Signals in Beef Consumption: The Strategic Role of the “100% Autochthonous Breed” Label in Spain

Credence Signals in Beef Consumption: The Strategic Role of the “100% Autochthonous Breed” Label in Spain

This study evaluates the perceived value of the “100% Autochthonous Breed” label in beef purchasing decisions, comparing its influence with two well-established official certifications: organic and Protected Geographical Indication (PGI). A face-to-face survey was conducted with 900 consumers across...

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Bibliographic Details
Main Authors: Miguel A. Cantarero-Aparicio, José Manuel Perea, Alfonso Carbonero, Jennifer Claros-Zafra, Manuel Luque, Elena Angón
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Foods
Subjects:
consumer preferences
autochthonous breed
beef
quality labels
conjoint analysis
cluster analysis
Online Access:https://www.mdpi.com/2304-8158/14/14/2411
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