ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES
In the modern world innovation is one of the key factors determining the economic prospects of enterprises development, commodity markets, sectors of the economy and the state generally. The complete implementation of innovative technologies in marketing communicative policy of intangible enterprise...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/267 |
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| _version_ | 1849411820184403968 |
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| author | Timur A. Tultaev Irina V. Tultaeva |
| author_facet | Timur A. Tultaev Irina V. Tultaeva |
| author_sort | Timur A. Tultaev |
| collection | DOAJ |
| description | In the modern world innovation is one of the key factors determining the economic prospects of enterprises development, commodity markets, sectors of the economy and the state generally. The complete implementation of innovative technologies in marketing communicative policy of intangible enterprises contributes to the effective promotion of their services on the market and building a loyal consumer audience. |
| format | Article |
| id | doaj-art-0142e232f9e24066a155f3d8b2eead60 |
| institution | Kabale University |
| issn | 2500-3925 |
| language | Russian |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj-art-0142e232f9e24066a155f3d8b2eead602025-08-20T03:34:40ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-010510811110.21686/2500-3925-2013-5-108-111266ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIESTimur A. Tultaev0Irina V. Tultaeva1Moscow State University of Economics, Statistics and Informatics (MESI)Moscow State University of Economics, Statistics and Informatics (MESI)In the modern world innovation is one of the key factors determining the economic prospects of enterprises development, commodity markets, sectors of the economy and the state generally. The complete implementation of innovative technologies in marketing communicative policy of intangible enterprises contributes to the effective promotion of their services on the market and building a loyal consumer audience.https://statecon.rea.ru/jour/article/view/267товаринновацииинтернетсфера услугмаркетингмаркетинговые коммуникациипродвижениетехнология wow-callproductinnovationthe internetservice sectormarketingmarketing communicationspromotionwow-call technology |
| spellingShingle | Timur A. Tultaev Irina V. Tultaeva ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES Статистика и экономика товар инновации интернет сфера услуг маркетинг маркетинговые коммуникации продвижение технология wow-call product innovation the internet service sector marketing marketing communications promotion wow-call technology |
| title | ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES |
| title_full | ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES |
| title_fullStr | ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES |
| title_full_unstemmed | ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES |
| title_short | ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES |
| title_sort | role of innovations in the provision of marketing activity in service entities |
| topic | товар инновации интернет сфера услуг маркетинг маркетинговые коммуникации продвижение технология wow-call product innovation the internet service sector marketing marketing communications promotion wow-call technology |
| url | https://statecon.rea.ru/jour/article/view/267 |
| work_keys_str_mv | AT timuratultaev roleofinnovationsintheprovisionofmarketingactivityinserviceentities AT irinavtultaeva roleofinnovationsintheprovisionofmarketingactivityinserviceentities |