CONSUMER PSYCHOLOGY: WHAT MOTIVES THEM TO BUY?
By examining emotions, we will discuss how consumers' affective states influence purchase decisions, from happiness and excitement to anxiety and fear. We will also turn our attention to social influences, highlighting the role that family, friends and social groups play in shaping consumer...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2025-04-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2025-02/29_Panduru2.pdf |
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| Summary: | By examining emotions, we will discuss how consumers' affective states influence purchase decisions, from
happiness and excitement to anxiety and fear. We will also turn our attention to social influences, highlighting the role
that family, friends and social groups play in shaping consumer choices.
Perception of value will be another focus of the article, where we will look at how consumers evaluate products not
only based on price, but also relative to quality and perceived benefits. Finally, we will explore Maslow's theory of
needs and its impact on consumer behavior, discussing how basic needs influence purchasing choices and how brands
can address these needs to increase their appeal. |
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| ISSN: | 1844-7007 2344-3685 |