An application of choice-based conjoint analysis to measure willingness to pay for casino buffets
Purpose – The purpose of this study is to discover what attributes of casino buffet restaurants are the most important for customers’ willingness to pay (WTP). Design/methodology/approach – Choice-based conjoint analysis was used in this study to test seven attributes: food, price/value, real price,...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-06-01
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| Series: | International Hospitality Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IHR-12-2022-0059/full/pdf |
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