An application of choice-based conjoint analysis to measure willingness to pay for casino buffets
Purpose – The purpose of this study is to discover what attributes of casino buffet restaurants are the most important for customers’ willingness to pay (WTP). Design/methodology/approach – Choice-based conjoint analysis was used in this study to test seven attributes: food, price/value, real price,...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2024-06-01
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| Series: | International Hospitality Review |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IHR-12-2022-0059/full/pdf |
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| author | Tevfik Demirciftci Amanda Belarmino Carola Raab |
| author_facet | Tevfik Demirciftci Amanda Belarmino Carola Raab |
| author_sort | Tevfik Demirciftci |
| collection | DOAJ |
| description | Purpose – The purpose of this study is to discover what attributes of casino buffet restaurants are the most important for customers’ willingness to pay (WTP). Design/methodology/approach – Choice-based conjoint analysis was used in this study to test seven attributes: food, price/value, real price, service, atmosphere, the number of reviews and user-generated star ratings. Sawtooth Software was used to do the conjoint analysis, and a series of significance t-tests were run to determine the significance of each attribute on WTP with Statistical Package for the Social Sciences (SPSS). Findings – Based on a survey of 483 respondents who had visited a buffet at a casino within the last two years, this study found that food is ranked as the most significant attribute of a casino buffet restaurant, followed by real price and service quality. Originality/value – Theoretically, this work is the first to the authors’ knowledge to apply the antecedents of behavioral intention to willingness-to-pay for niche restaurants. Practically, the results of this study will help casino buffet operators as they re-open after COVID-19. Future studies could collect data in the post-pandemic environment and examine WTP at casino buffets in different geographic locations. |
| format | Article |
| id | doaj-art-009f18dadb384377b4f0b8001d5ee1f2 |
| institution | DOAJ |
| issn | 2516-8142 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | International Hospitality Review |
| spelling | doaj-art-009f18dadb384377b4f0b8001d5ee1f22025-08-20T02:51:14ZengEmerald PublishingInternational Hospitality Review2516-81422024-06-0138237639610.1108/IHR-12-2022-0059An application of choice-based conjoint analysis to measure willingness to pay for casino buffetsTevfik Demirciftci0Amanda Belarmino1Carola Raab2Davis School of Business, Colorado Mesa University, Grand Junction, Colorado, USAWilliam F Harrah College of Hotel Administration, University of Nevada Las Vegas, Las Vegas, Nevada, USAWilliam F Harrah College of Hotel Administration, University of Nevada Las Vegas, Las Vegas, Nevada, USAPurpose – The purpose of this study is to discover what attributes of casino buffet restaurants are the most important for customers’ willingness to pay (WTP). Design/methodology/approach – Choice-based conjoint analysis was used in this study to test seven attributes: food, price/value, real price, service, atmosphere, the number of reviews and user-generated star ratings. Sawtooth Software was used to do the conjoint analysis, and a series of significance t-tests were run to determine the significance of each attribute on WTP with Statistical Package for the Social Sciences (SPSS). Findings – Based on a survey of 483 respondents who had visited a buffet at a casino within the last two years, this study found that food is ranked as the most significant attribute of a casino buffet restaurant, followed by real price and service quality. Originality/value – Theoretically, this work is the first to the authors’ knowledge to apply the antecedents of behavioral intention to willingness-to-pay for niche restaurants. Practically, the results of this study will help casino buffet operators as they re-open after COVID-19. Future studies could collect data in the post-pandemic environment and examine WTP at casino buffets in different geographic locations.https://www.emerald.com/insight/content/doi/10.1108/IHR-12-2022-0059/full/pdfCasino buffetsWillingness to payChoice-based conjoint analysisRestaurantsLas vegas |
| spellingShingle | Tevfik Demirciftci Amanda Belarmino Carola Raab An application of choice-based conjoint analysis to measure willingness to pay for casino buffets International Hospitality Review Casino buffets Willingness to pay Choice-based conjoint analysis Restaurants Las vegas |
| title | An application of choice-based conjoint analysis to measure willingness to pay for casino buffets |
| title_full | An application of choice-based conjoint analysis to measure willingness to pay for casino buffets |
| title_fullStr | An application of choice-based conjoint analysis to measure willingness to pay for casino buffets |
| title_full_unstemmed | An application of choice-based conjoint analysis to measure willingness to pay for casino buffets |
| title_short | An application of choice-based conjoint analysis to measure willingness to pay for casino buffets |
| title_sort | application of choice based conjoint analysis to measure willingness to pay for casino buffets |
| topic | Casino buffets Willingness to pay Choice-based conjoint analysis Restaurants Las vegas |
| url | https://www.emerald.com/insight/content/doi/10.1108/IHR-12-2022-0059/full/pdf |
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