Specificity and current trends in the digital advertising development
The digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented. A summary of the scientific research results has made it possible...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-04-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/3349 |
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| _version_ | 1832541589836136448 |
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| author | A. V. Veretyokhin |
| author_facet | A. V. Veretyokhin |
| author_sort | A. V. Veretyokhin |
| collection | DOAJ |
| description | The digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented. A summary of the scientific research results has made it possible to identify the industry’s growth constraints and its main development drivers, as well as define the importance and distinguishing features of modern advertising campaigns in the digital space. Based on analysis of current data from relevant organisations for the digital advertising market, an increase in growth rates has been identified overall by region and country, as well as for individual advertising segments. |
| format | Article |
| id | doaj-art-000251fd0abe4e909ac592bc632b6f44 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2022-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-000251fd0abe4e909ac592bc632b6f442025-02-04T08:28:11ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-04-010251310.26425/1816-4277-2022-2-5-132261Specificity and current trends in the digital advertising developmentA. V. Veretyokhin0V.I. Vernadsky Crimean Federal UniversityThe digital advertising development features and prospects in the world and in the Russian Federation in particular have been considered. An approach to defining the advertising concept essence in the digital field has been presented. A summary of the scientific research results has made it possible to identify the industry’s growth constraints and its main development drivers, as well as define the importance and distinguishing features of modern advertising campaigns in the digital space. Based on analysis of current data from relevant organisations for the digital advertising market, an increase in growth rates has been identified overall by region and country, as well as for individual advertising segments.https://vestnik.guu.ru/jour/article/view/3349digital advertisingadvertising agenciesdevelopment managementmarketindustry economicsdigital marketinginternetdigitalisation |
| spellingShingle | A. V. Veretyokhin Specificity and current trends in the digital advertising development Вестник университета digital advertising advertising agencies development management market industry economics digital marketing internet digitalisation |
| title | Specificity and current trends in the digital advertising development |
| title_full | Specificity and current trends in the digital advertising development |
| title_fullStr | Specificity and current trends in the digital advertising development |
| title_full_unstemmed | Specificity and current trends in the digital advertising development |
| title_short | Specificity and current trends in the digital advertising development |
| title_sort | specificity and current trends in the digital advertising development |
| topic | digital advertising advertising agencies development management market industry economics digital marketing internet digitalisation |
| url | https://vestnik.guu.ru/jour/article/view/3349 |
| work_keys_str_mv | AT avveretyokhin specificityandcurrenttrendsinthedigitaladvertisingdevelopment |