Digital marketing analytics : making sense of consumer data in a digital world /

Digital marketing analytics : making sense of consumer data in a digital world /

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Bibliographic Details
Main Authors: Hemann, Chuck (Author), Burbary, Ken (Author)
Format: Book
Language:English
Published: New York : Pearson Education, Inc., c2018
Edition:2nd ed.
Subjects:
Internet marketing.
Digital media.
Social media.
Marketing > Management.
Online Access:View in OPAC
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