Digital marketing analytics : making sense of consumer data in a digital world /

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Bibliographic Details
Main Authors:	Hemann, Chuck (Author), Burbary, Ken (Author)
Format:	Book
Language:	English
Published:	New York : Pearson Education, Inc., c2018
Edition:	2nd ed.
Subjects:	Internet marketing. Digital media. Social media. Marketing > Management.
Online Access:	View in OPAC
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MARC


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100	1		\|a Hemann, Chuck, \|e author. \|9 14151
245	1	0	\|a Digital marketing analytics : \|b making sense of consumer data in a digital world / \|c Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
250			\|a 2nd ed.
260			\|a New York : \|b Pearson Education, Inc., \|c c2018
300			\|a xix, 252 p. : \|b ill., map ; \|c 23 cm
504			\|a Includes bibliographical references, index.
650		0	\|a Internet marketing. \|9 7424
650		0	\|a Digital media. \|9 12194
650		0	\|a Social media.
650		0	\|a Marketing \|x Management. \|9 14152
650		7	\|a Digital media. \|2 fast \|0 (OCoLC)fst00893716 \|9 12194
650		7	\|a Internet marketing. \|2 fast \|0 (OCoLC)fst00977272 \|9 7424
650		7	\|a Marketing \|x Management. \|2 fast \|0 (OCoLC)fst01010209 \|9 14153
650		7	\|a Social media. \|2 fast \|0 (OCoLC)fst01741098
700	1		\|a Burbary, Ken, \|e author. \|9 14154
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