Digital marketing analytics : making sense of consumer data in a digital world /
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Pearson Education, Inc.,
c2018
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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| 005 | 20250218210006.0 | ||
| 008 | 180123t20182018nyuab b 001 0 eng d | ||
| 020 | |a 0789759608 | ||
| 020 | |a 9780789759603 | ||
| 040 | |a KABLIB |b KABLIB |c KABLIB |e rda | ||
| 082 | 0 | 4 | |a 658.872 |2 23 |b HEM |
| 100 | 1 | |a Hemann, Chuck, |e author. |9 14151 | |
| 245 | 1 | 0 | |a Digital marketing analytics : |b making sense of consumer data in a digital world / |c Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Pearson Education, Inc., |c c2018 | ||
| 300 | |a xix, 252 p. : |b ill., map ; |c 23 cm | ||
| 504 | |a Includes bibliographical references, index. | ||
| 650 | 0 | |a Internet marketing. |9 7424 | |
| 650 | 0 | |a Digital media. |9 12194 | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Marketing |x Management. |9 14152 | |
| 650 | 7 | |a Digital media. |2 fast |0 (OCoLC)fst00893716 |9 12194 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 |9 7424 | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 |9 14153 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 700 | 1 | |a Burbary, Ken, |e author. |9 14154 | |
| 942 | |2 ddc |c BOOK | ||
| 999 | |c 5588 |d 5588 | ||