Strategic planning for public relations /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge,
c2021.
|
| Edition: | 6th edition. |
| Subjects: | |
| Online Access: | View in OPAC |
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Table of Contents:
- Formative research
- Strategy
- Tactics
- Evaluative research.