Strategic planning for public relations /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge,
c2021.
|
| Edition: | 6th edition. |
| Subjects: | |
| Online Access: | View in OPAC |
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| 020 | |a 9780367903855 |q (hardback) | ||
| 020 | |a 9780367903848 |q (paperback) | ||
| 020 | |z 9781003024071 |q (ebook) | ||
| 040 | |a KABLIB |b eng |e rda |c KABLIB | ||
| 082 | 0 | 0 | |a 659.2 SMI |2 23 |
| 100 | 1 | |a Smith, Ronald D., |d 1948-2020, |e author. |9 13325 | |
| 245 | 1 | 0 | |a Strategic planning for public relations / |c Ronald D. Smith. |
| 250 | |a 6th edition. | ||
| 263 | |a 2012 | ||
| 264 | 1 | |a New York, NY : |b Routledge, |c c2021. | |
| 300 | |a xxxv, 622 p. : |b col. ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Formative research -- Strategy -- Tactics -- Evaluative research. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Strategic planning. | |
| 776 | 0 | 8 | |i Online version: |a Smith, Ronald D., 1948-2020. |t Strategic planning for public relations. |b 6th edition |d New York, NY : Routledge, 2021 |z 9781003024071 |w (DLC) 2020017076 |
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