Business-to-business marketing: an African perspective : how to understand and succeed in business marketing in an emerging Africa /
"Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost, and convenience. Now, it's also a matter of public health. How do we win this uncertain new game? How do we prosper in a digital world? In a cool, readable...
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| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boca Raton :
Routledge,
2021.
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| Edition: | 1. |
| Online Access: | View in OPAC |
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