Creativity and advertising : affect, events and process /

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Bibliographic Details
Main Author:	McStay, Andrew, 1975- (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2013.
Subjects:	Advertising. Creative ability.
Online Access:	View in OPAC
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100	1		\|a McStay, Andrew, \|d 1975- \|e author. \|9 12196
245	1	0	\|a Creativity and advertising : \|b affect, events and process / \|c Andrew McStay.
264		1	\|a London ; \|a New York : \|b Routledge, Taylor & Francis Group, \|c 2013.
264		4	\|c ©2013
300			\|a vi, 173 pages ; \|c 24 cm
336			\|a text \|2 rdacontent
337			\|a unmediated \|2 rdamedia
338			\|a volume \|2 rdacarrier
504			\|a Includes bibliographical references (pages [158]-169) and index.
650		0	\|a Advertising. \|9 12197
650		0	\|a Creative ability. \|9 12198
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942			\|2 ddc \|c BOOK
955			\|b xj15 2013-02-04 \|i xj15 2013-02-04 \|a xj15 2013-02-04 to Dewey \|a xn09 2013-05-28 1 copy rec'd., to CIP ver. \|a rl00 2013-07-05 to SMA ; \|a hc08 2013-11-21 rev.