Public relations ethics : the real-world guide /

Public relations ethics : the real-world guide /

"This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry's codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry experience to illustrate...

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Bibliographic Details
Main Authors: Morris, Trevor (Author), Goldsworthy, Simon (Author)
Format: Book
Language:English
Published: New York, NY : Routledge, c2021.
Subjects:
Public relations > Moral and ethical aspects.
Public relations personnel > Professional ethics.
Online Access:View in OPAC
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Table of Contents:
  • Introduction
  • Why PR Ethics Matter
  • Theory and Practice
  • PR's Own Codes of Ethics
  • Who Wouldn't, or Shouldn't, You Work For?
  • The Ethical Issues in Dealing with the Media
  • Lobbying and Ethical Outrage
  • PR Specialisms and Their Ethical Dilemmas
  • PR Business and Management Ethics
  • The Ethical Future
  • Conclusion--and Our Ethical Checklist.

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