The media handbook : a complete guide to advertising media selection, planning, research, and buying /
"The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes updated statistics and coverage of social me...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Routledge,
c2019.
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| Edition: | Seventh edition. |
| Subjects: | |
| Online Access: | View in OPAC |
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