APA (7th ed.) Citation

Katz, H. E. (2019). The media handbook: A complete guide to advertising media selection, planning, research, and buying (Seventh edition.). Routledge.

Chicago Style (17th ed.) Citation

Katz, Helen E. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. Seventh edition. New York, NY: Routledge, 2019.

MLA (9th ed.) Citation

Katz, Helen E. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. Seventh edition. Routledge, 2019.