Introduction to advertising : understanding and managing the advertising process /
"This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
c2021.
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| Subjects: | |
| Online Access: | View in OPAC |
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