Marketing for Hospitality and tourism /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
London :
Pearson ,
c2014.
|
Edition: | 6th. ed. |
Online Access: | View in OPAC |
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100 | |a Bowen, Kotler Makens. |9 11953 | ||
245 | |a Marketing for Hospitality and tourism / |c Kotler Bowen Makens. | ||
250 | |a 6th. ed. |b Pearson New International Edition. | ||
260 | |a London : |b Pearson , |c c2014. | ||
300 | |a ii, 630 p. : |b ill. (som col); |c 27 CM. | ||
500 | |a Includes: Appendix (601-611) Index (613-629) | ||
650 | |2 Tourism. | ||
650 | |2 Marketing. | ||
942 | |2 ddc |c BOOK |