Corporate Communication : a guide to theory & practice /

Corporate Communication : a guide to theory & practice /

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Bibliographic Details
Main Author:	Cornelissen, Joep (Author)
Format:	Book
Language:	English
Published:	Los Angeles : SAGE, [2014].
Edition:	4th edition.
Subjects:	Communication in management. Business communication. Corporate Communication. Unternehmen. Kommunikation. Communication en gestion. Communication dans les organisations.
Online Access:	View in OPAC
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Table of Contents:

Part I: Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Part II: Conceptual Foundations
Chapter 3: Stakeholder Management and Communication
Chapter 4: Corporate Identity, Branding and Corporate Reputation
Part III: Corporate Communication in Practice
Chapter 5: Communication Strategy
Chapter 6: Strategic Planning and Campaign Management
Chapter 7: Research and Measurement
Part IV: Specialist Areas in Corporate Communications
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Part V: New Developments in Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations
Chapter 14: Social Media and Corporate Communication.