Corporate Communication : a guide to theory & practice /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
[2014].
|
| Edition: | 4th edition. |
| Subjects: | |
| Online Access: | View in OPAC |
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| 999 | |c 454 |d 454 | ||
| 020 | |a 9781446274941 (hbk) | ||
| 020 | |a 1446274942 (hbk) | ||
| 020 | |a 1446274950 (pbk) | ||
| 020 | |a 9781446274958 (pbk) | ||
| 040 | |a UKMGB |c KABLIB |d KABLIB | ||
| 082 | 0 | 4 | |a 302. 22 |2 23 |b COR |
| 100 | 1 | |a Cornelissen, Joep, |e Author. |9 1630 | |
| 240 | |a a guide to theory & practice / | ||
| 245 | 1 | 0 | |a Corporate Communication : |b a guide to theory & practice / |c Joep Cornelissen. |
| 250 | |a 4th edition. | ||
| 264 | 1 | |a Los Angeles : |b SAGE, |c [2014]. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a xxi, 294 pages : |b illustrations ; |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication. | |
| 650 | 0 | |a Communication in management. |9 1494 | |
| 650 | 0 | |a Business communication. |9 1493 | |
| 650 | 7 | |a Business communication. |2 fast |0 (OCoLC)fst00842419 |9 1493 | |
| 650 | 7 | |a Communication in management. |2 fast |0 (OCoLC)fst00870174 |9 1494 | |
| 650 | 7 | |a Corporate Communication. |2 gnd |0 (DE-588)4313131-1 |9 1631 | |
| 650 | 7 | |a Unternehmen. |2 gnd |0 (DE-588)4061963-1 |9 1632 | |
| 650 | 7 | |a Kommunikation. |2 gnd |0 (DE-588)4031883-7 |9 1633 | |
| 650 | 7 | |a Communication en gestion. |2 ram |9 1634 | |
| 650 | 7 | |a Communication dans les organisations. |2 ram |9 1635 | |
| 942 | |2 ddc |c BOOK | ||