Marketing for hospitality and tourism /

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Bowen, John T., Makens, James C.
Format:	Book
Language:	English
Published:	Boston : Prentice Hall, c[2010]
Edition:	sixth edition.
Subjects:	Hospitality industry > Marketing. Tourism > Marketing.
Online Access:	View in OPAC
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100		\|a Kotler, Philip. \|9 6060
245		\|a Marketing for hospitality and tourism / \|c Philip Kotler, John T. Bowen, James C. Makens.
250		\|a sixth edition.
260		\|a Boston : \|b Prentice Hall, \|c c[2010]
300		\|a ii,630p.: \|b ill.; \|c 27cm.
500		\|a Includes bibliographical references and index.
650		\|a Hospitality industry -- Marketing. \|9 11264
650		\|a Tourism -- Marketing. \|9 11265
700		\|a Bowen, John T. \|9 11266
700		\|a Makens, James C. \|9 11267
942		\|2 ddc \|c BOOK