Marketing for hospitality and tourism /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Bowen, John T., Makens, James C.
Format: Book
Language:English
Published: Boston : Prentice Hall, c[2010]
Edition:sixth edition.
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Online Access:View in OPAC
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Description
Item Description: Includes bibliographical references and index.
Physical Description:ii,630p.: ill.; 27cm.