Marketing communications: a behavioral approach to men, messages, and media
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York,
J. Wiley
c1965]
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| Subjects: | |
| Online Access: | View in OPAC |
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| 040 | |a KABLIB |c KABLIB |d KABLIB | ||
| 082 | |2 23 |a 380.1 |b CRA | ||
| 100 | |a Crane, Edgar |9 11175 | ||
| 245 | |a Marketing communications: |b a behavioral approach to men, messages, and media |c Edger Crane | ||
| 260 | |a New York, |b J. Wiley |c c1965] | ||
| 300 | |a xiv, 569 p. : |b ill. ; |c 24 cm | ||
| 500 | |a Includes index | ||
| 500 | |a Bibliography: p. 547-553 | ||
| 650 | |a Marketing -- Decision making |9 11176 | ||
| 942 | |2 ddc |c BOOK | ||