Marketing communications: a behavioral approach to men, messages, and media
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York,
J. Wiley
c1965]
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| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | Includes index Bibliography: p. 547-553 |
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| Physical Description: | xiv, 569 p. : ill. ; 24 cm |