Business Marketing /

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Bibliographic Details
Main Author: Bingham, Frank G.
Other Authors: Gomes, Roger (Joint author.)
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2001.
Edition:2nd ed.
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Description
Item Description:Rev. ed. of: Business marketing management. c1998.
Physical Description:xix, 425 p. : ill. (some col.) ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0844215384