Essentials of Marketing /
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Main Author: | Lamb, Charles W. |
---|---|
Other Authors: | Hair, Joseph F. (Joint Author.), McDaniel, Carl D. (Joint Author.) |
Format: | Book |
Language: | English |
Published: |
Australia ; United States :
South-Western College Pub.,
c2001.
|
Edition: | 2nd ed. |
Subjects: | |
Online Access: | View in OPAC |
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