Essentials of Marketing /

Essentials of Marketing /

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Bibliographic Details
Main Author:	Lamb, Charles W.
Other Authors:	Hair, Joseph F. (Joint Author.), McDaniel, Carl D. (Joint Author.)
Format:	Book
Language:	English
Published:	Australia ; United States : South-Western College Pub., c2001.
Edition:	2nd ed.
Subjects:	Marketing. Marketing > Management.
Online Access:	View in OPAC
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