Essentials of Marketing /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Australia ; United States :
South-Western College Pub.,
c2001.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210928100547.0 | ||
| 008 | 991214s2001 at a b 001 0 eng | ||
| 999 | |c 3867 |d 3867 | ||
| 020 | |a 0324043767 | ||
| 040 | |a DLC |c KABLIB |d KABLIB | ||
| 082 | 0 | 0 | |a 658.8 |2 23 |b LAM |
| 100 | 1 | |a Lamb, Charles W. |9 10245 | |
| 245 | 1 | 0 | |a Essentials of Marketing / |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | |a 2nd ed. | ||
| 260 | |a Australia ; |a United States : |b South-Western College Pub., |c c2001. | ||
| 300 | |a xxviii, 579 p. : |b col. ill. ; |c 28 cm. + |e 1 computer laser optical disc (4 3/4 in.) | ||
| 500 | |a Includes indexes. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Marketing. |9 10246 | |
| 650 | 0 | |a Marketing |x Management. |9 10247 | |
| 700 | 1 | |a Hair, Joseph F., |e Joint Author. |9 10248 | |
| 700 | 1 | |a McDaniel, Carl D., |e Joint Author. |9 10249 | |
| 942 | |2 ddc |c BOOK | ||