Essentials of Marketing /

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Bibliographic Details
Main Author:	Lamb, Charles W.
Other Authors:	Hair, Joseph F. (Joint Author.), McDaniel, Carl D. (Joint Author.)
Format:	Book
Language:	English
Published:	Australia ; United States : South-Western College Pub., c2001.
Edition:	2nd ed.
Subjects:	Marketing. Marketing > Management.
Online Access:	View in OPAC
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040			\|a DLC \|c KABLIB \|d KABLIB
082	0	0	\|a 658.8 \|2 23 \|b LAM
100	1		\|a Lamb, Charles W. \|9 10245
245	1	0	\|a Essentials of Marketing / \|c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
250			\|a 2nd ed.
260			\|a Australia ; \|a United States : \|b South-Western College Pub., \|c c2001.
300			\|a xxviii, 579 p. : \|b col. ill. ; \|c 28 cm. + \|e 1 computer laser optical disc (4 3/4 in.)
500			\|a Includes indexes.
504			\|a Includes bibliographical references.
650		0	\|a Marketing. \|9 10246
650		0	\|a Marketing \|x Management. \|9 10247
700	1		\|a Hair, Joseph F., \|e Joint Author. \|9 10248
700	1		\|a McDaniel, Carl D., \|e Joint Author. \|9 10249
942			\|2 ddc \|c BOOK