Marketing Management /

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Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Massy, William F. (Joint author.)
Format: Book
Language:English
Published: New York : Harcourt Brace Jovanovich, [1972].
Series:The Harbrace series in business and economics
Subjects:
Online Access:View in OPAC
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Description
Item Description:Includes Index.
Physical Description:xii, 618 p. illus. 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0155551124