Hospitality business development /
"Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates. Si...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2020.
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | View in OPAC |
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Table of Contents:
- Introduction to hospitality business development
- Hospitality business model
- Scope of the hospitality industry
- The hospitality environment
- Hospitality business positioning
- Customer value proposition
- Hospitality business plan
- Business development routes and directions
- Business development methods
- New product development (NPD)
- Hospitality property renovation
- Conclusions.