Media and Communication Research Methods : an introduction to qualitative and quantitative approaches /

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Bibliographic Details
Main Author:	Berger, Arthur Asa, 1933-
Format:	Book
Language:	English
Published:	Los Angeles : SAGE, [2014].
Edition:	Third edition.
Subjects:	Mass media > Research > Methodology. Communication > Research > Methodology.
Online Access:	View in OPAC
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100	1		\|a Berger, Arthur Asa, \|d 1933- \|9 9709
245	1	0	\|a Media and Communication Research Methods : \|b an introduction to qualitative and quantitative approaches / \|c Arthur Asa Berger, San Francisco State University .
250			\|a Third edition.
264		1	\|a Los Angeles : \|b SAGE, \|c [2014].
300			\|a xvii, 365 pages : \|b illustrations ; \|c 23 cm.
500			\|a Includes index.
504			\|a Includes bibliographical references.
650		0	\|a Mass media \|x Research \|x Methodology. \|9 9710
650		0	\|a Communication \|x Research \|x Methodology. \|9 9711
942			\|2 ddc \|c BOOK