Essentials of Business Research : a guide to doing your research project /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
SAGE Pubilication Ltd ;
c2014.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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Table of Contents:
- An introduction to business research
- Developing a research topic
- Conducting a literature review
- Addressing ethical issues
- Establishing a research design
- Primary data collection
- Using secondary data
- Sampling
- Analyzing quantitative data
- Analyzing qualitative data
- Writing up and presenting your research.