Marketing Essentials /

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Bibliographic Details
Main Author: Farese, Lois
Other Authors: Kimbrell, Grady (Joint Author.), Woloszyk, Carl A. (Joint Author.)
Format: Book
Language:English
Published: Carifornia : Glencoe/McGraw-Hill, c1991.
Online Access:View in OPAC
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Description
Item Description:Includes index.
Physical Description:xxviii, 548 p. : ill. ; 26 cm.
ISBN:0028200004
0028200012