Contemporary Advertising /
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| Main Author: | Bovée, Courtland L. |
|---|---|
| Other Authors: | Arens, William F. (Joint Author.) |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1989.
|
| Edition: | 3rd ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Online Access: | View in OPAC |
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