Contemporary Advertising /
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Main Author: | Bovée, Courtland L. |
---|---|
Other Authors: | Arens, William F. (Joint Author.) |
Format: | Book |
Language: | English |
Published: |
Homewood, Ill. :
Irwin,
c1989.
|
Edition: | 3rd ed. |
Series: | The Irwin series in marketing
|
Subjects: | |
Online Access: | View in OPAC |
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