Contemporary Advertising /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1989.
|
| Edition: | 3rd ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Online Access: | View in OPAC |
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210312150831.0 | ||
| 008 | 880316s1989 ilua b 001 0 eng | ||
| 999 | |c 3233 |d 3233 | ||
| 020 | |a 0256065195 | ||
| 040 | |a DLC |c KABLIB |d KABLIB | ||
| 082 | 0 | 0 | |a 659.1 |2 23 |b BOV |
| 100 | 1 | |a Bovée, Courtland L. |9 1876 | |
| 245 | 1 | 0 | |a Contemporary Advertising / |c Courtland L. Bovée, William F. Arens. |
| 250 | |a 3rd ed. | ||
| 260 | |a Homewood, Ill. : |b Irwin, |c c1989. | ||
| 300 | |a xxv, 662, 9, 4, 22, 12 p. : |b ill. (some col.) ; |c 28 cm. | ||
| 440 | 4 | |a The Irwin series in marketing |9 8470 | |
| 500 | |a Includes index. | ||
| 504 | |a Bibliography: p. 1-9 (3rd group) | ||
| 650 | 0 | |a Advertising. |9 8453 | |
| 700 | 1 | |a Arens, William F., |e Joint Author. |9 8471 | |
| 942 | |2 ddc |c BOOK | ||