Contemporary Advertising /

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Bibliographic Details
Main Author: Bovée, Courtland L.
Other Authors: Arens, William F. (Joint Author.)
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, c1989.
Edition:3rd ed.
Series:The Irwin series in marketing
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Online Access:View in OPAC
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Description
Item Description:Includes index.
Physical Description:xxv, 662, 9, 4, 22, 12 p. : ill. (some col.) ; 28 cm.
Bibliography:Bibliography: p. 1-9 (3rd group)
ISBN:0256065195