Contemporary Advertising /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Homewood, Ill. :
Irwin,
c1989.
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Edition: | 3rd ed. |
Series: | The Irwin series in marketing
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Subjects: | |
Online Access: | View in OPAC |
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Item Description: | Includes index. |
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Physical Description: | xxv, 662, 9, 4, 22, 12 p. : ill. (some col.) ; 28 cm. |
Bibliography: | Bibliography: p. 1-9 (3rd group) |
ISBN: | 0256065195 |